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Tuesday
Dec062011

World's First AR Newspaper - Metro Herald Dublin - with Blippar™

DateTuesday, December 6, 2011 at 10:10AM

Delighted to have been part of the concept & creative team on this innovative Augmented Reality press advert for for Irish airline, Aer Lingus. The ad featured in the World's first Augmented Reality newspaper, the Metro Herald Dublin, for editorial and advertising content. 

I art directed the AR interaction / idea and liaised with Blippar™, London to create the final interaction.

Art Direction: Paddy Geraghty & James Cooper. Copy: Dylan Cotter & Bernie Martin. Agency: Irish International

AuthorJames Cooper Studio | CommentPost a Comment | | Print ArticlePrint Article |
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